In a world saturated with greenwashing and plastic alternatives that often fail to scale, a quietly disruptive and ingenious solution is gaining traction in Ghana. It does not come from a lab or a major corporation but from coconut shells.
At the 2025 Cannes Film Festival, Magnum Ice Cream transformed its annual beach pop-up into a vibrant, influencer-driven spectacle. Partnering with avant-pop icon Charli XCX, the brand’s “Nothing Cracks Like a Magnum” campaign blended music, fashion, and indulgence, capturing global media attention.